Imass office first to use Autodesk branding
Published 5:11 pm, Mon 4 Aug 2008
Imass, the leading Autodesk reseller is to become the first to take part in a pilot programme to incorporate Autodesk branding into their new office premises.
Moving to new offices in Newcastle earlier this month, Imass saw the transition as an ideal opportunity to embrace the Channel Package co-branding program. The UK’s top manufacturing reseller partnered with Autodesk to ensure their new office fit out reflected the Autodesk brand.
“It makes sense,” says Imass director, Colin Watson. “Autodesk is one of the largest software companies in the world – and a leader in design innovation technologies – why wouldn’t we take advantage of that and reflect their branding in our premises?”
Autodesk worked in partnership with Imass to implement the program; it believes that it not only provides branding and marketing support for the reseller, it will also reinforce a consistent image across the leading suppliers throughout the country.
“It’s mutually beneficial,” says Watson. “It gives Imass a stronger image as far as the customers are concerned and it’s helped set us apart from anyone else in the region.”
Autodesk’s NE Manufacturing Head of Marketing, Richard Blatcher, shares their enthusiasm. “Imass is a really forward-thinking organisation. We’re delighted to partner them on this pilot project,” he says.
